I worked closely with our Senior Marketing & Communications Advisor/Academic to create a humorous and offbeat new recruitment campaign. The campaign is targeted at secondary school age students and is placed at bus shelters near high schools in the city of Red Deer. The look and feel of the campaign establishes a fun, colorful and bold new aesthetic that will direct the look of viewbooks and other marketing material for the upcoming recruiting cycle.
Content and image collaboration: Robyn Soper
John Mancenido 