The Einstein & Darwin was the second blockbuster exhibition in a three part series staged by TELUS World of Science – Calgary in 2011 to close it’s time at the original building, before being reborn as TELUS Spark. I conceived a marketing campaign that illustrated humorous “Eureka” moments.
The Einstein and Darwin Exhibition was a never-before staged dual exhibit showcasing the inspiring life and work of two incredible visionaries. Thomas Edison said, “Genius is 1% inspiration and 99% perspiration”. I endeavoured to show in the campaign that moments of genius are within reach of anyone, anywhere, anytime.
The campaign images originated with a set of conceptual sketches which served as reference when I art directed the photo shoots.
John Mancenido 