PREdominate Your Weeds

FMC Agricultural Solutions’ Canadian operation wanted to create a compelling campaign to increase awareness of four crop protection products.

Using the tagline PREdominate your Weeds, I created graphics and designs for a variety of materials used in the campaign.

The campaign was a contest where Impact Group would work with the winner to bring a professional athlete to their town to headline a community celebration.

I came up with a visual of an athlete destroying a weed and came up with a group of illustrations to be used in the campaign. A fun element of the campaign was a set of four retro-styled “trading cards” that were distributed to dealers along with other fun branded FMC items (pucks, hockey sticks).

I also created graphics for an online training program that was used to educate dealers about the featured crop protection products.