Vicki Manness’ Pretty Sweet Co., a popular bakery with a sizable Instagram following, is renowned for its elegant special occasion cakes and visually witty cookies.

The bakery had outgrown its previous website; I redesigned the site to be a platform for a new e-commerce store and to showcase its modern twists on classic recipes and its stunning array of artisanal cakes.

Creative Director: Kate Klassen
Graphic Designer: John Mancenido
Developer: Paul Hitchmough